WSA Gave Kentucky Audiology & Tinnitus Services a New Model for Growth

When Stacy Garrard purchased Kentucky Audiology & Tinnitus Services in August 2025, she saw community outreach as essential to the practice she wanted to build.

She wanted former patients to feel welcome returning. She wanted people wearing older hearing aids to understand how much the technology had advanced. Most importantly, she wanted local residents to experience what better hearing could mean in the moments that matter: sharing a meal, following a conversation, and connecting with someone they love.

A WSA Marketing Services Lunch-and-Learn helped bring that vision to life.

Letting Patients Experience the Difference for Themselves

Kentucky Audiology & Tinnitus Services hosted the event at a local Italian restaurant and invited attendees to bring a spouse, family member, or friend.

Following a brief educational presentation, attendees were fit with Widex Allure™ hearing aids and wore them throughout lunch. The restaurant offered a true-to-life listening environment, complete with music, foot traffic, open doors, and conversations unfolding across the room.

“Almost every attendee commented on how crisp, clear, and natural Widex Allure sounded – even in the loud, noisy restaurant environment,” Garrard said. “They could follow the conversation at the table without feeling overwhelmed by everything happening around them.”

For attendees, the experience made the benefits of Widex immediate and personal. They could look across the table at someone important to them and hear the conversation clearly in an environment that reflected everyday life.

WSA Support That Strengthened Every Part of the Event

WSA worked closely with Garrard throughout the planning and execution process. WSA’s Elizabeth Medlock helped establish the event’s goals, gathered best practices from colleagues, collaborated on the presentation, prepared attendee goodie bags, and remained onsite through the conclusion of the event.

The presentation combined Garrard’s education on hearing loss, brain health, and speech comprehension with Medlock’s explanation of Widex’s latest Allure hearing aid platform.

“Elizabeth went above and beyond every step of the way,” Garrard said. “She helped us establish the right goals, build the presentation, prepare for the event, and create a professional experience for our community. She stayed through the entire event and even helped us clean up afterward. The event went better than I ever could have expected.”

That support gave Garrard the structure and resources to focus on what she does best: educating patients, answering questions, and building trusted relationships.

An Event That Reconnected Patients and Inspired Action

The Lunch-and-Learn generated immediate momentum for the practice.

One former patient who had not visited the clinic in several years returned because of the event. Another attendee, who had been wearing another hearing aid brand, chose Widex Allure after experiencing its sound quality during the lunch.

“The goal was to bring people back into the practice and help patients understand what is now possible,” Garrard said. “They had a hands-on opportunity to see how well they could hear and comprehend in a busy restaurant.”

Widex Technology Supporting Meaningful Patient Outcomes

Garrard has also seen strong results fitting Widex Allure, including among first-time hearing aid wearers and patients experiencing tinnitus.

“Patients transition very well into Widex Allure, and I have been especially impressed by the access to sound it provides,” she said. “I recently fit a patient with hearing loss and tinnitus who experienced immediate, significant relief. She sat in my office and said, ‘My tinnitus is gone.’ Her response was exceptional thanks to Widex’s sound processing.”

Widex Compass Cloud™ helps Garrard deliver that care efficiently while keeping the patient conversation at the center of each appointment.

“Compass Cloud is intuitive, flexible, and easy to use,” she said. “I can complete a full fitting with Real-Ear Measurement in about 10 minutes. That gives me more time to talk with patients about their hearing health and the goals that matter to them.”

Building a Lasting Presence in the Community

Garrard plans to make community events a consistent part of the practice’s growth strategy. Future programs may include additional Lunch-and-Learns, tinnitus-focused education, and interactive gatherings where people can experience hearing technology in other active social settings.