In a recent study, wearers found Widex UNIQUE™ hearing aids better
than any other brand.* Now the same UNIQUE technology is available
for iPhones! ▪ INTRODUCING WIDEX BEYOND™ — the only hearing
device that provides both exceptional 2.4 GHz direct connectivity and
leading-edge sound. ▪ Bring this cutting-edge technology to your
practice via marketing elements that stand out, work, and will make
your phone ring. ▪ Contact your Widex Regional Sales Manager to get your next promotion in the works today.
Meet The WIDEX BEYOND Wearers
To help you grow your practice, Widex studied the market to identify where the best
opportunities for future growth lie. The consumer insights we received have clearly informed
and directed our decisions for the BEYOND marketing.
Assembled in this guide is an assortment of marketing materials for various contemporary
media — all targeted toward your consumers and strategically created to generate leads.
These people are Baby Boomers. Born between 1946 and 1965, they are 75 million strong
today. Boomers enjoy an active lifestyle and attitude. They are digitally savvy and generally
spend higher than others on their healthcare needs. They also hold more than 50% of the
wealth and serious purchasing power.
To create identification for your consumers, we’ve designed five personae for BEYOND who
each illustrate the Boomer generation: active, passionate, and savvy. They are living a life
without limits — connected to the world around them in a whole new way — and want a
hearing instrument that keeps up with their lifestyle.