An AI is a computer program that can perform tasks that normally require human intelligence, like seeing, recognizing speech, making decisions, or translating between languages. However, not all AIs are created equal. There are different levels of AI. The most common is symbolic AI, where a machine learns to perform a human task.

A more advanced form of AI is called machine learning. A machine learning AI or algorithm learns to predict future outcomes, either based on human input or on its own experiences, without being explicitly programmed. Widex’ AI-based personalization feature, SoundSense Learn, is a machine learning algorithm that optimizes hearing aid settings to achieve their wearer's goals.

SoundSense Learn calculates the best possible hearing settings in the moment based on input from the hearing aid wearer—as well as the data from thousands and thousands of previous uses of the algorithm. As SoundSense Learn gets smarter, it continues to get faster at calculating the best sound for each user.