Young people and smartphones have been a match since day one. In 2007, when the unveiling of Apple’s iPhone put smartphones in the spotlight. Images of hordes of teens camped out outside phone stores spread around the globe. Along with the smartphones natural suitability for gaming this cemented the idea of the smartphone as a device for young people.
Meanwhile, however, another group have quietly cozied up to the smartphone and made it their own. Without much fanfare large numbers of baby boomers, people born between 1945 and 1965, have begun using smartphones. Recent surveys show that more than half of baby boomers own a smartphone. The majority also use social media, with Facebook being the most popular. At the moment baby boomers is the fastest growing segment of smartphone owners. On top of this, boomers are more likely than the generation before or after them to use apps or devices to monitor their health.
A reminder to companies in health and tech not to underestimate any group of people when it comes to technology.