Direct Mail Partners

We've done our homework and chosen three direct mail co-op partners that each provide a unique service that can fulfill your requests and business needs.  

Widex Co-op Network of Direct Mail Partners

Attract new patients to your practice, sell more hearing aids, and grow your business with Widex’ co-op partners. Each of these unique services have the potential to elevate your practice quickly and easily.
BlueWing Hearing Care:

Widex is proud to bring you BlueWing, a full-service direct marketing agency with over 25 years experience in the hearing care industry. Combined with lead generation and data strategy, BlueWing’s direct mail programs generate predictable and profitable results. Utilizing data analytics to find top prospects in a customer’s markets, BlueWing creates mail campaigns that can include:

  • Customer profile and market analysis
  • Special discounted pricing for direct mail campaigns
  • Marketing strategy and direct marketing plans
  • New location market analysis
  • Proven campaign design and creative services
  • Real-time call tracking numbers with reporting
  • Appointment and sales match-back ROI reporting

We at Widex are also excited about BlueWing’s new principled data-driven approach:

  • Understand current customers: geographic footprint, demographics, and behaviors
  • Train and validate robust look-a-like and response models
  • Identify top responders in market
  • Optimize marketing spend by opportunity
  • Measure campaign performance and iteratively improve response
Think Ink Marketing:
Like Widex, the professionals at Think Ink Marketing are pioneers. A premier provider of real hand-addressed mail solutions, Think Ink has a proven ability to make sure direct mail gets opened and read nearly 100% of the time! 

Think Ink provides a unique design for every audiology promotion. Due to the rarity of hand-addressed mail, Think Ink purposely and thoughtfully designs their personalized-by-hand direct mail promotions to invoke the consumer’s curiosity.

Utilizing their network of more than 2,000 hand writers, Think Ink’s value-added packages can also include handwritten signatures and a short note to give the impression of one-to-one communication and earn the recipient’s admiration.  

Think Ink Marketing provides unique, personalized-by-hand direct mail solutions along with traditional mail services. With decades of direct mail expertise, the production staff efficiently handles every component of the campaign process. Their core principles enable them to successfully partner together in the delivery of millions of highly personalized, direct mail pieces.
AudioCare:

Widex is excited to introduce you to AudioCare, a Patient Finder Program that employs a multi-media approach to maximize advertising dollars and co-op efforts:

  • Get the right people in the community to raise their hands -— Engage potential patients who are seeking help for the hearing loss they or their loved ones are experiencing through action-oriented designs and advanced demographic research.
  • Have a qualified Hearing Aid Specialist/Audiologist work you event — AudioCare professional can effectively motivate your prospective hearing-impaired patient to decide “now is the time” to correct their hearing problem. Note: these “closers” work off of a commission calculated at 15% percent of gross sales.

According to AudioCare, the average Patient Finder event in 2019 achieved:

  • Gross revenue of $68,000
  • An average sale price of $2,900 per hearing aid
  • Over 90% of the programs kept the advertising costs down below 15% of gross revenue generated during the event

The AudioCare program includes reviewing a Special Event Price book with consumers that gets the OTC concern out in the open and renders the threat insignificant, right up-front.

Hearing Aid Marketing (HAM) services and their Widex templates are still available for direct mail campaigns.

Talk to a Widex Regional Marketing Manager now.

We can help you choose the right marketing initiative to meet your goals.
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